About the role
OPT Digital helps local trades and service businesses get found on Google, generate consistent inbound leads, and scale. We do that through structured, execution-focused SEO, branding and lead nurturing, with a layer of back-end automation on top. Our team already includes SEO strategists, content writers, designers and developers, and we run a clear four-month campaign model.
What we do not have is someone who owns the client side of it. That is this role: leading delivery across 20 to 30 accounts, running the communication, and making sure every campaign actually lands. You are not relaying messages between the client and the team - you are leading the gameplan.
What you'll be doing
- Weekly performance reviews - what changed, what worked, what did not.
- Strategy execution - implementing each phase of the campaign using schema stacking, map stacking and content optimisation, with SEMrush, WordPress and Make / Zapier / n8n.
- Client communication - calls, SMS and email, delivering insights before they are asked for.
- Onboarding new clients - setting expectations and getting everything aligned from day one.
- Coordinating internal delivery - working with content, design and dev so every campaign is executed cleanly and reflects the client's brand.
- Reporting on outcomes - translating rankings and traffic into plain English a business owner actually cares about.
What you need
- Two or more years in local SEO specifically. Not general digital marketing.
- Working knowledge of GMB, on-page, location and service pages, citations, internal linking, schema and basic technical SEO. You do not need to be a technical SEO, but you need to know how it all works.
- Comfortable running 20 to 30 accounts at once without losing attention to detail.
- Strong communication. You can lead a call and explain SEO clearly to an owner who does not know any of it.
- Hands-on with SEMrush, GA4, GSC, BrightLocal and Local Viking, plus ClickUp, Google Workspace, WordPress and Zapier or Make.
- Naturally personable and trustworthy. Clients need to feel heard, respected and looked after.
What you get
- $80,000 - $110,000 USD OTE, depending on experience and performance.
- Performance bonuses tied to client retention and referrals.
- Fully remote. Work from anywhere in New Zealand or Australia, or anywhere else for that matter.
- A team around you across content, SEO, dev and design. You are not alone in delivery.
- Direct access to leadership, no red tape, and real input on improving the systems and processes.
- A fast-growing agency with clear processes and defined campaign stages, and a real chance to grow with it.
